In a crowded, sea-of-sameness, healthcare market that is used to seeing boring product shots on white, DJO Surgical had an opportunity to stand out with the expansion of the AltiVate shoulder implant line. As the Creative Director for DJO, I was able to work with the department’s marketing team to develop an impactful visual and messaging to set this product apart in endemic advertising and a website landing page.
Company: Enovis / DJO
Skills: Creative direction, design, web design, digital compositing, digital advertising, copywriting