As the Senior Designer on the Nixon account, I worked with the product managers at the brand to concept, design, and spec timepieces that pushed high-design fashion accessories into the action sports market. Through forward thinking design and premium materials, we were able to take what was a stagnant segment within the surf/skate/snow market and elevate it past the $1000 mark, making the brand a status symbol in action sports culture.
Agency: Cinco Design
Skills: Design, Product Design, Art Direction