TaylorMade struggled to have a consistent look at retail to merchandise their entire line of golf balls. As Global Creative Director, I lead our design team to create a template that allowed each ball to have its own look and visually hint at its performance story, while still maintaining a unified shelf at retail. That unification helped TaylorMade steal shelf space from competitors and increase sales at key accounts.
Company: TaylorMade Golf Company
Skills: Creative direction, design