As Global Creative Director for DJO, I recognized the sports recovery brand, Compex, needed a visual and messaging re-fresh to better capture its performance story. I was able to create a visual language, voice, and the brand tagline “Feel Next Level” that set Compex apart from its competitors and help define the brand purpose and vision for the future.
With the in-house production team focused on shooting video content for this new direction, I was able to pitch in as photographer and capture these stills. The collection of imagery was utilized in a variety of mediums from advertising to catalogs to social media and features CrossFit athletes Mat Fraser, Brooke Wells, and Sara Sigmundsdóttir, and 7x Mr. Olympia Champion, Phil Heath.
Company: Enovis / DJO
Skills: Creative direction, brand strategy, brand design, web design, digital advertising, photography, copywriting